Posts tagged personal brand
The Art and Science Behind Personal Branding Online

How you present yourself online is a lot more important than it used to be, especially if you are in an industry in which your online brand carries heavy weight. With various social media networks, the importance of blogs and video content, online branding can be a scary, confusing world. But it doesn't have to be! Once you get the hang of it and tune in to digital trends, navigating your personal brand becomes a whole lot easier. The infographic below from Best Marketing Degrees is a great start in getting your online personal brand off the ground. 

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Ridiculously Efficient Gift Guide: Photo Lighting to Illuminate Your Brand

The quality of the cameras on cell phones are good enough to capture high resolution imagery for the size of a billboard. Apple's ad campaign proves just that. Apple also launched their own Instagram account featuring photos taken with iPhones. However, the lighting in your photos and video can be the difference between of someone clicking buy and someone clicking away. With our amazing smartphones, it's simple to take great pictures but the perfect lighting can be rather tricky. Improve your brand and public's image with these lighting products that will make your photos merry, bright and likable.

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