The Follow Up Email: Love It or Loathe It?

email spamAh, the follow-up email. I get at least five a day from well-meaning bloggers looking to place a guest post or companies pitching a product, news item or service. Should the follow-up email be forgotten for good or remain a mainstay in modern communication?

I'm in the "forgotten for good" camp in nearly every case. When I process my email, I try my hardest to handle each email once for efficiency's sake. If a pitch or post is useful, I respond. If it isn't, I don't. Unfortunately, in the latter case, I can almost count on four to six more follow-up emails, which get annoying to even scan after awhile.

To me, the follow-up email is only really acceptable when someone's failed (or are in danger of failing) to deliver something they've promised -- and then, it's a necessity. How do you feel about these inbox-cluttering missives? I'd love to hear your thoughts in the poll below.

Marissa Brassfield

Marissa Brassfield is a productivity expert, branding consultant and communication efficiency specialist who helps entrepreneurs and high-performance teams become ridiculously efficient.

Marissa has worked with some of the most visionary entrepreneurs on the planet. She’s dialed in to the frustrations these results-oriented, interrupt-driven individuals have with bureaucracy and suboptimal team performance. Her coaching helps entrepreneurs counteract growth-killing practices and unlock unparalleled performance from their support staff.