Delegation vs. Outsourcing

gen y office workersWhat's the difference between delegation and outsourcing? Strictly speaking, they're very similar in that you're reassigning tasks you would ordinarily do to someone else.

For me, though, I'll typically use the word "outsourcing" to refer to contracting work to an outside party and "delegation" to refer to reassigning work to a coworker or colleague, especially to one who is lower on the company food chain than you.

Which is right for me?

It depends. If you have someone on your team who you trust and can train to do your given task capably, by all means delegate. If the tasks you need to delegate require a skill set or workload that your coworkers can't meet, then I recommend outsourcing.

For example, I work with some amazing men and women when it comes to editorial responsibilities, but none of us can code. Rather than dole out work that isn't in my team's wheelhouse, so to speak, I'll turn to a trusted contractor who can whip out tech-related tasks in no time.

Marissa Brassfield

Marissa Brassfield is a productivity expert, branding consultant and communication efficiency specialist who helps entrepreneurs and high-performance teams become ridiculously efficient.

Marissa has worked with some of the most visionary entrepreneurs on the planet. She’s dialed in to the frustrations these results-oriented, interrupt-driven individuals have with bureaucracy and suboptimal team performance. Her coaching helps entrepreneurs counteract growth-killing practices and unlock unparalleled performance from their support staff.