Marissa Brassfield

Marissa Brassfield

Los Angeles
Trusted advisor, simplifier, and loving catalyst of your biggest and best initiatives. Discovering how to stretch time, maximize ease, and optimize work-life alignment.
Jun 16

Ridiculously Efficient Coefficient Catalyzer, Issue #28: Tips for an Information Diet

This is one of my favorite personal strategies to give my nervous system a rest from everyday adulting and stressful news cycles.
3 min read
Jun 03

πŸš€ Coefficient Catalyzer Pro, Issue #27: Is _____ Worth My Focus?

Hey there, Coefficients!What a wild time in history to be in the business of optimization.We have access to so many time-saving tools, practices, mental models, and scripts -- and yet, as a species, we're still working harder than ever.What do you stop doing when the world tells you everything is ur
4 min read
May 25

Ridiculously Efficient Special Issue: DAOs, Web3, and NFTs (Oh My!)

Hey there, Coefficients! I tend to get quiet when I'm in real-time reinvention mode, as I am now. Have you been curious about DAOs, NFTs, and the world of Web3 / Web 3.0? If so, this special issue is for you. (And if you're not, rest assured that in my next issue, we'll return to the usual topics.)M
6 min read
May 14

Ridiculously Efficient Coefficient Catalyzer, Issue #27: Protecting & Maximizing Our Time

The decisions we make about our time have an enormous impact on our quality of life.
5 min read
May 11

πŸš€ Coefficient Catalyzer Pro, Issue #26: Discover, Optimize, Experiment

Hey there, Coefficients!The exercises and activities I shared in our last issue build on a theme I’ve been exploring since I began researching productivity and human potential in 2008.In that time, I've learned that the most efficient, effective way for me to maximize the impact and fulfillment in m
3 min read
Apr 22

Ridiculously Efficient Coefficient Catalyzer, Issue #26: Finding Your "Flavor" of Productivity

A bold yet simple question: how can you optimize this? Try these exercises and see if you can uncover your unique "flavor" of productivity.
6 min read
Apr 18

πŸš€ Coefficient Catalyzer Pro, Issue #25: My Workday Shutdown Process

Hey there, Coefficients!I’ve worked remotely since 2008, primarily from home. That’s a lot of time to experiment with ways to transition from β€œwork mode” to β€œdowntime mode.” In this issue, I’ll share how I end the day and reset my nervous system so I’m ready to be present with my husband and son. Ma
3 min read
Apr 15

Ridiculously Efficient Coefficient Catalyzer, Issue #25: Decompressing After Work

A framework you can start using today to perform an end-of-day retrospective and prepare yourself to reintegrate into your family rhythm.
4 min read
Apr 04

πŸš€ Coefficient Catalyzer Pro, Issue #24: Automated, Real-Time Calendar Blocking!

Hey there, Coefficients!Calendar blocking (or time boxing, if you prefer) has been a staple in my personal productivity arsenal for almost 15 years. As a working mom operating inside multiple businesses, though, I've noticed that my schedule changes so frequently and quickly that anything I write do
4 min read
Apr 02

Ridiculously Efficient Coefficient Catalyzer, Issue #24: Tapping Into Your 10% Power Zone

What would happen if you spent the majority of your time doing the top 10% of activities where you are fully in your element?
4 min read
Mar 25

πŸš€ Coefficient Catalyzer Pro, Issue #23: The Joy Retrospective

Hey there, Coefficients!When is the last time you genuinely experienced joy while working? How about in your relationship? Or your solo time?This issue is about the power of joy: how to find it in your past so you can cultivate more of it in your future.Marissa πŸ’ƒπŸ½P.S. THANK YOU for subscribin
3 min read
Mar 13

Ridiculously Efficient Coefficient Catalyzer, Issue #23: Everyone Wins When You Put Yourself First

Do you put yourself first in some ways, but not others? If so, this will give you some new perspectives to save time by choosing yourself.
5 min read