Marissa Brassfield

Marissa Brassfield

Los Angeles
Trusted advisor, simplifier, and loving catalyst of your biggest and best initiatives. Discovering how to stretch time, maximize ease, and optimize work-life alignment.
Sep 09

Best Frameworks for Founders Who Want Their Time Back

The best frameworks for founders, ranked by how fast the hours come back. Ten frameworks, each judged by the hours you can point at.
7 min read
Sep 08

Honoring yourself has a pace

You did the clearing. The people around you did not get the memo. What the first weeks with a new boundary ask of you.
2 min read
Sep 07

The Sovereignty Test: Where Did the Hours AI Freed Go?

A simple test for technology and human sovereignty: did the hours AI freed go into more work, or back into your life?
7 min read
Sep 04

The Companies That Fired Every Manager, and What They Rebuilt First

Morning Star, Gore, Valve, Haier, and Buurtzorg run at real scale with no managers. Zappos and GitHub tried and reversed. The difference was what each built to replace the job it deleted.
9 min read
Sep 02

What Held (and What Broke) When 61 Companies Tried a 4-Day Week

Sixty-one UK companies, Iceland's national trials, Microsoft Japan, and a 141-company global study all tested the 4-day week. Most kept it. Here is what the data actually shows, including who reverted and why.
9 min read
Sep 01

Only what honors me remains

The difference between loving yourself and honoring yourself.
2 min read
Aug 31

Our Top Salesperson Built a Side Hustle. Our CEO Helped.

Our top salesperson made $6,000 in two days building websites with Claude, alongside his day job. Our co-founder and CEO encouraged it. The old script calls that a flight risk; the new math calls it the cheapest AI-fluency program a business can run.
8 min read
Aug 28

Mothers Run the Triage CEOs Pay to Learn

In July 2022, I published a triage protocol from inside a flu week. It is the same discipline executives pay retreats to learn, and mothers run it daily by necessity.
9 min read
Aug 26

Founder Proximity: The Advantage We Used to Call Micromanaging

A founder caught a payment-system change the moment it surfaced, because his hands were still in the product. The old playbook called that micromanaging. AI just made it the edge.
9 min read
Aug 25

Effortlessly on time

The margin that keeps me calm while everyone else races the clock.
2 min read
Aug 24

The Business Model You Inherited Assumes You Have a Wife

The 40-hour structure has authors and a signing date, and mothers were missing from its assumptions. Ambitious mothers hold the clearest design brief in the economy. The next business model is yours to write.
9 min read
Aug 21

The Ideas That Refuse to Show Up at Your Desk

The shower, the trail, day 3 of vacation: breakthroughs follow a pattern, and the pattern starts with stopping. The neuroscience explains why, and it changes how you schedule your week.
8 min read