Avant-Garde Offices: Needle

A Needle RV in the wild. (CC) Mashable

If you’re tired of going to the office and sitting at the same desk day after day, it may be time to turn your focus to this week’s Avant-Garde Offices star, Needle. Imagine spending your day on the move in a top-notch RV, promoting your favorite brands.

The basic premise of Needle is to offer a solution to the ever-growing online market by providing a high-quality customer service associate, similar to what you’d find in person at a high-end retail store. The unusual idea is an ideal approach to address the changing needs of the way people shop.

Touring musicians have used “street teams” for several years; typically, these teams are comprised of fans who sign up to promote shows in exchange for special perks. The idea of a “Needler,” as they’re called, is to provide company brands with the same outlet of promotion. The difference is that Needlers assist via chat rooms that customers can enter if they request to consult an expert.